Google to test image ads
Internet search engine plans to allow pictures and logos in Web-content advertising program.
Google Inc., which gets most of its revenue from simple text ads linked to key word searches, said Wednesday it would begin testing richer graphic ads -- such as pictures and logos -- that would appear on the Web sites of its distribution partners.
The move, which is limited to Google's program that finds keywords in Web content to deliver appropriate advertising, is seen as a way for the Web search leader to add another avenue for growth as it heads toward what many expect to be a blockbuster initial public offering. The use of pictures, logos and other images could give a boost to Google's service that scans the content on Web sites of firms that have tied up with it in order to link advertising to certain key words.
That service, which Google calls AdSense and is known broadly as contextual advertising, has not seen the runaway success of Google's Web-search advertising, observers said.
Google's 2003 net revenues were $962 million, 95 percent of which came from ads. About 15 percent of that revenue came from the company's contextual advertising services, according to financial information disclosed by the company.
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Google Inc., which gets most of its revenue from simple text ads linked to key word searches, said Wednesday it would begin testing richer graphic ads -- such as pictures and logos -- that would appear on the Web sites of its distribution partners.
The move, which is limited to Google's program that finds keywords in Web content to deliver appropriate advertising, is seen as a way for the Web search leader to add another avenue for growth as it heads toward what many expect to be a blockbuster initial public offering. The use of pictures, logos and other images could give a boost to Google's service that scans the content on Web sites of firms that have tied up with it in order to link advertising to certain key words.
That service, which Google calls AdSense and is known broadly as contextual advertising, has not seen the runaway success of Google's Web-search advertising, observers said.
Google's 2003 net revenues were $962 million, 95 percent of which came from ads. About 15 percent of that revenue came from the company's contextual advertising services, according to financial information disclosed by the company.
Get the Full Story at cnn.com
SOLOEnterprises is your one stop shop for computer consulting in Orange County, web site design and web site hosting.
Remember our motto "We Speak YOUR Language"
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