Internet groceries quietly growing
But with intentionally meager fanfare, grocers have made Internet shopping available to tens of millions of consumers nationwide, and upcoming expansions will expand it to millions more.
Industry watchers say it's no longer a question of whether Internet grocery can be successful, but rather of how big it will become.
"Our business has doubled the last two years and we expect it to double again this year," said Safeway.com head Mitch Rhodes, who labeled the growth "relatively explosive" for an industry with notoriously low profit margins.
Peapod LLC says it has 150,000 active customers in its delivery range, which includes Chicago and the East Coast, where it handles Internet shopping for chains like Giant and Stop & Shop. By 2006, Peapod expects to nearly double its reach, to areas serving 14 million potential households.
From CNN.com
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