Kerry Gets Google-Bombed
With the Democratic presidential nomination clinched, John Kerry was bound to get Google-bombed.
An effort by conservative bloggers has pushed the candidate's campaign website to the top of the result list when the word "waffles" is typed into Google. But Kerry's campaign is trying to capitalize on the prank.
he campaign has purchased Google AdWords, sponsored links that come up beside results when certain words are searched. The short links also refer to Kerry's website, but suggest users "read about President Bush's Waffles."
"When we heard people were linking the word 'waffles' with John Kerry, our thought was, 'This is ridiculous,'" said Morra Aarons, Internet grass-roots coordinator for John Kerry for President. "But our solution was to fight fire with fire."
Google-bombing has fast become a popular prank on the Web. Bloggers have found they can manipulate search results by hyperlinking unsavory labels to individual pages. The trick also works on Yahoo, Lycos and AltaVista.
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An effort by conservative bloggers has pushed the candidate's campaign website to the top of the result list when the word "waffles" is typed into Google. But Kerry's campaign is trying to capitalize on the prank.
he campaign has purchased Google AdWords, sponsored links that come up beside results when certain words are searched. The short links also refer to Kerry's website, but suggest users "read about President Bush's Waffles."
"When we heard people were linking the word 'waffles' with John Kerry, our thought was, 'This is ridiculous,'" said Morra Aarons, Internet grass-roots coordinator for John Kerry for President. "But our solution was to fight fire with fire."
Google-bombing has fast become a popular prank on the Web. Bloggers have found they can manipulate search results by hyperlinking unsavory labels to individual pages. The trick also works on Yahoo, Lycos and AltaVista.
SOLOEnterprises is your one stop shop for computer consulting in Orange County, web site design and web site hosting.
Remember our motto "We Speak YOUR Language"
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