A Tightwad's Guide to Ad Blockers

Banners were a bore. Pop-ups pissed people off. So what's an advertiser to do?
Put TV-style commercials on your computer screen, of course.
Officially known as rich-media advertising, video ads can appear on a Web page or can briefly take over a user's entire screen before allowing access to a site's content.

Many marketers and website owners believe that watching ads is a fair exchange for free content.

On the other hand, many Internet users recoil at the thought of wasting time waiting for a barrage of video ads to download and play. And the new rich-media ads are particularly annoying if one happens to be watching a streaming video or listening to music on a PC with the sound levels cranked up.

There is no perfect solution to dealing with advertising, just as there is no perfect ad that will consistently grab your attention without annoying you. But if one does decide that the annoyance factor is higher than advertising's value, there are methods to block some or all ads, some or all of the time. These range from a classic homespun hack to a fancy new rich-media blocker program.

Get the Full Story at wired.com

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