Vivisimo Offers Consumers a New Search Engine Format
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Google (Nasdaq: GOOG) Latest News about Google executives have long conceded that one of their great fears is to be overtaken by a more advanced Internet search technology.
Vivisimo, a company founded by three computer scientists formerly at Carnegie Mellon University, hopes to prove that Google's worries are well founded.
Google's Fears
Vivisimo, which started up four years ago, introduced Clusty, a free consumer search service based on results from Yahoo's (Nasdaq: YHOO) Latest News about Yahoo Overture (Nasdaq: OVER) Latest News about Overture engine, this week.
Vivisimo already offers a search service for corporate customers, which clusters results into categories to make it easier to sort through them. Search "swift boat," for example, and Vivisimo returns 149 results listing them one by one, and also presenting them as a table of categories, like "Swift Boat Veterans," "John Kerry" and "Patrol Craft Fast" on the left-hand side of the Web page.
The new Clusty service for consumers, which will be supported by advertising revenue, uses a similar organizational structure. But it also presents a series of tabs enabling the user to see results from sources besides the general Web, including shopping information, yellow pages, news, blogs and images.
Needles, Haystacks
Vivisimo, which is privately held and is profitable, according to its executives, has been selling its clustering technology to corporations for research by their employees. Now Vivisimo is making an effort to compete more broadly by attracting consumers to its new Web site Relevant Products/Services from Verisign -- FREE Guide to Secure Transactions, clusty.com.
The service is meant to address the confusion that can be created when search engines return huge lists of results. Clustering is also intended to help users find related material they may overlook when they employ services that utilize page-ranking methods.
Such methods employ a variety of software algorithms to rank Web pages by their perceived relevance to a query. "As databases get larger, trying to pull the proverbial needle out of the haystack gets tougher and tougher," said Gary Price, a librarian who is also the news editor at SearchEngineWatch, a Web site that covers the industry. "Here, you're getting a bit of extra help."
Information Overload
Vivisimo's co-founder and chief executive, Raul Valdes-Perez, was a protege of Herbert Simon, a Nobel laureate who was a pioneer in artificial intelligence Latest News about artificial intelligence research. He professes that the way to deal with information overload is with information "overlook" techniques that strip away extraneous information.
Clusty would generate money for Vivisimo by placing several search-related ads from Overture on the right side of each page. Ad revenue would be shared by Vivisimo and Overture. Unlike many start- ups, which use venture capital financing, Vivisimo was created with help from a $1 million grant from the National Science Foundation Small Business Innovation Research program.
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